Own the elusive $200B college market…
Clients can now enjoy the benefits of direct access to more 18-24 young adults than live in the top 20 cities combined. Even better, we reach this elusive market by becoming a part of the individual’s daily routine. Most college marketing is inefficient. That’s why ACIS integrates your brand into the everyday activities of millions of college students.
College Market Facts
Spending by Category:
- Food & Beverage: $21.5 Billion
- Electronics/Telecomm: $21 Billion
- Entertainment: $10.5 Billion
- Household: $7 Billion
- Footwear & Apparel: $6.5 Billion
- Health & Beauty: $6 Billion
- Automotive: $5.5 Billion
- Travel: $5 Billion
- Household Décor: $5 Billion
- Household Chemicals: $2 Billion
Consumer Facts:
- 74% Own a Vehicle
- 93% Have a Credit Card
- 63% Went to the Supermarket Last Week
- 50% Went to the Mall Last Week
- 69% Wore a Fragrance Last Week
- 85% Have Access to a Microwave
- 73% Purchase their Meals Off-Campus
- 97% of ALL Purchases are made Off-Campus
