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ACIS in the News
SPORTS BUSINESS JOURNAL :: OCTOBER 2007
Firm takes brands beyond the stadiums at college campuses, into intramural events
by Michael Smith
Major brands such as Pontiac, Kodak, Norelco and Xbox have put money behind intramural sports on college campuses as their newest form of sports sponsorship.
American Collegiate Intramural Sports, representing more than 200 colleges and universities, has aggregated the intramural and promotional rights on those campuses and turned it into a sports property that sells a variety of sponsorship levels and activates mostly through experiential marketing.
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